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Guide
Foot Traffic Segmentation For CRE
Foot traffic (or mobile location) data quantifies how many people are visiting a property and where they are coming from. By joining this data source with consumer segmentation data, CRE professionals can also understand the types of people visiting—unlocking a new level of insights and applications.
Learn the origins of foot traffic data
Understand how mobile location data is created, how it's segmented, and the insights it can provide for property owners.
Segment visitors by their online and offline behaviors
Learn how to use modern segmentation data (based on real behavior) to identify who is visiting a site.
Build a successful property strategy
We'll show you how to apply foot traffic segmentation to site selection, leasing, marketing, acquisitions, and more.
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