Marketing & Advertising

Empower your marketing team or agency with rich, real-time customer data to guide campaign strategy and creative development. Plus, immediately deploy custom audiences into social, digital, email, and OOH campaigns.

Segmentation

Truly understand your customers

Dig deeper into your top customer segments by studying their social media activity, online behaviors, and in-store visitation patterns.

Live data

Adapt your strategy in real-time

People aren’t static — so your segmentation data shouldn’t be either. Keep up with your customers’ latest interests and deploy relevant content fast.

Easy activation

Increase campaign ROI

Create custom audiences to reach more of the right people, then seamlessly launch targeted campaigns with messaging that resonates and converts.

Related resources

Blog

How To Enhance Facebook Audience Targeting With PersonaLive

3 steps to building better audiences with less trial and error—and budget.

Webinar

Unshakeable Facebook Ads: Building Resilient Strategies with Segmentation

Unlock the secrets of crafting a resilient Meta ads strategy that delivers consistent results no matter the challenge.

Case study

How Wings Etc. Optimized Its Local and Regional Facebook Campaigns

Using SiteZeus Market, the sports bar franchise realized a 760% increase in ROI from their campaign.

Discover the consumer and location insights you need to grow

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