Coria: Personalizing Content in the Age of COVID's eCommerce Boom
July 15, 2020 4:30 AM
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With reports now suggesting that Covid fears have led to a +40% increase in eCommerce sales, businesses are looking for ways to better connect with their newly acquired audiences and foster stronger relationships with them by increasing the relevance of their content.
Join Lawrence Levinson, VP of Product at Pulse.app, and Lauren McGrath, Director of Client Success at Spatial.ai to find out how you can easily implement meaningful and measurable personalizations to capitalize on this unprecedented momentum in eCommerce market growth.
What you'll learn
Identify characteristics of neighborhoods where your visitors are coming from.
Drill down your audience even further using state-of-the-art social media customer segmentation
Use specific personalization tactics to better engage with your audience
Implement meaningful personalizations and measure uplift to drive ROI in Episerver
Additionally, we will show how you can execute on all of this while still respecting the online privacy of your visitors and staying GDPR- and CCPA-compliant.
