Reach your best customers and track market share

Our PersonaLive platform gives you a comprehensive view of your best customers and your competitors’, including their demographics, social activities, mobile visitation, and retail transactions. If you're not completely satisfied, you can opt out after 90 days.

100,000 contacts, 50 locations
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The Analyst

$500/mo

For the Retail Analyst: Reveal your best customers and find more of them by segmenting customer data or store locations.

Append segments to customer data
Rank top customer segments
Reveal demographic, social, and retail behaviors
Map trade areas to find more customers
Buy Now

The Media Buyer

$800/mo

For the Retail Marketer: Quickly generate personalized campaigns and reach target segments across digital channels.

Unlimited social audiences
Programmatic audiences
Demographic contact enrichment
Automatic campaign reporting
Buy Now

The Strategist

$1,500/mo

For the Retail Strategist: Track competitors’ top customers and grow market share with insights from 100M+ credit card transactions.

Credit card spending insights
Reveal market share
Track LTV by segment
Competitor insights
Buy Now

The Analyst

$425/mo
billed annually

For the Retail Analyst: Reveal your best customers and find more of them by segmenting customer data or store locations.

Append segments to customer data
Rank top customer segments
Reveal demographic, social, and retail behaviors
Map trade areas to find more customers
Buy Now

The Media Buyer

$700/mo
billed annually

For the Retail Marketer: Quickly generate personalized campaigns and reach target segments across digital channels.

Unlimited social audiences
Programmatic audiences
Demographic contact enrichment
Automatic campaign reporting
Buy Now

The Strategist

$1,350/mo
billed annually

For the Retail Strategist: Track competitors’ top customers and grow market share with insights from 100M+ credit card transactions.

Credit card spending insights
Reveal market share
Track LTV by segment
Competitor insights
Buy Now
Used by 750+ retailers, ecommerce brands, and agencies

Ready to identify your best customers?

Schedule a free, 30-min demo with a product specialist to get started.

Questions you might be asking...

Are people really more than demographics?

Two people may have the same demographics, yet in reality behave totally different. The PersonaLive segmentation is based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions. This approach results in a 17% average increase in predicting retail behavior and leads to campaigns that perform up to 50% better.

Where does the data come from?

PersonaLive uses permissioned, anonymized, and aggregated data from mobile data and credit card providers, demographic, census, and public social media profiles. This means we never reveal data about a person, but illuminate the characteristics of behaviorally similar people groups.

How can PersonaLive help me?

All successful marketing and location decisions start with knowing something about your customers that others don’t. PersonaLive makes it easy to understand and activate these insights.

  • Append: Append segments to your store locations or upload your customer file to enrich your CRM with demographic and segment codes.
  • Analyze: Rank your top segments, identify LTV by cohort, compare your market share to competitors.
  • Activate: Choose your target segments, generate personalize messaging, and target them across Meta, Tiktok, Snapchat, X, Programmatic, direct mail and more.

Ready to get started?

Schedule a free, 30-min demo with a product specialist to get started.