Diversity as a Data Dimension: How Ancestry Insight Drives Customer Engagement
November 13, 2024 1:00 PM
30 min + Q&A
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Join Spatial.ai and OriginsInfo for a live webinar on how understanding the ethnic origin of your customers can enhance your approach to customer engagement and personalization. Learn how to append ancestry to your customer records to uncover hidden cultural and geographical insights, driving more relevant interactions and strategic decision-making.
What You’ll Learn:
How OriginsInfo uses first and last names to understand cultural heritage.
Techniques for integrating ethnic origin insights to tailor retail marketing and products.
Step-by-step demo on appending ancestry data in PersonaLive.
Real-world case studies that demonstrate the impact of origins data on customer engagement.
Don't miss out on the opportunity to harness ethnic origin insights to connect with your customers on a deeper level.
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