Marketing & Advertising

Empower your marketing team or agency with rich, real-time customer data to guide campaign strategy and creative development. Plus, immediately deploy custom audiences into social, digital, email, and OOH campaigns.

Segmentation

Truly understand your customers

Dig deeper into your top customer segments by studying their social media activity, online behaviors, and in-store visitation patterns.

Live data

Adapt your strategy in real-time

People aren’t static — so your segmentation data shouldn’t be either. Keep up with your customers’ latest interests and deploy relevant content fast.

Easy activation

Increase campaign ROI

Create custom audiences to reach more of the right people, then seamlessly launch targeted campaigns with messaging that resonates and converts.

Related resources

Blog

The Nudge Method™: A Five-Step Framework For Unlocking Meta’s Ads Algorithm

Follow this five-step process to optimize Meta ad campaigns for higher engagement, conversions, and budget efficiency.

Webinar

Unshakable Facebook Ads: From Random To Repeatable Results

Unlock the secrets of crafting a resilient Meta ads strategy that delivers consistent results no matter the challenge.

Case study

How HIFI Agency Accelerates Media Planning With PersonaLive

HIFI uses PersonaLive to quickly develop successful marketing strategies for their clients.

Discover the customer insights you need to grow

Schedule a free, personalized demo to see the data in action.

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