Psychographic Segmentation Platform For Smarter Site Selection
Looking for deeper insights on prospective sites beyond demographics? Fill the gaps in your site selection process with PersonaLive's powerful behavioral data.
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Segment Foot Traffic and Customer Data
Append PersonaLive’s psychographic segments to foot traffic reports or customer records to identify which segments are driving site success.
"Spatial.ai is now a default in my thinking... it gives me something else to rely on to raise my confidence level in making a recommendation."
Mark Kufka
Assistant VP, Peterson Companies
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Validate Sites By Their Psychographic Profile
Generate heatmaps of your brand’s top customer segments to validate locations based on their psychographic makeup.
"It was really easy — there was not a lot of building on my end to pull out insights. It took a lot of the heavy lifting out of [the analysis]"
Allie Blanco
Senior Location Analyst, TSCG
Compare and Track Market Share
Use insights from 150M consumer credit cards to identify which segments you're gaining market share with—and where competitors have the edge.
"If you are trying to grow a location-based brand or business you would be doing yourself a disservice to not have PersonaLive in your data stack."
David Monhait
Strategist Advisor & Partner, The Seaker Group
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Under the Hood
PersonaLive is a multidimensional segmentation system built with organic consumer behavior from credit card transactions, mobile visits, and social media activity. No surveys—just real-world consumer behavior.
See PersonaLive In Action
Schedule a free 30-minute demo to get started.