Powering data-driven decisions at
Segment Spend

View Full Wallet Breakdown By Segment

Find out where your best customer segments spend their money outside of your brand—including your competitors.

“The PersonaLive spend data compliments an already great trove of information at Spatial.ai. Values drive spending so understanding who is buying and where consumers are transacting creates insights that are second to none.”

Gregg Katz

Global Industry Solutions Lead, ESRI

Screenshot of data visualizations within PersonaLive platform.
Heatmap with a pin and list of PersonaLive segments.
Map

Estimate Trade Area Dollar Potential

Estimate the dollar value of a trade area
using penetration rate and annual spend
for 2,000+ retail brands.

“Within just one month of testing, it has allowed me to elevate pitches and thought leadership by delivering valuable insights for retail brands. We’ve been able to identify potential expansion markets and recommend targeted consumer segments for strategic growth.”

Nicole Larson

National Manager of Retail Research, Colliers

Trends

Track Market Share Over Time

Use insights from 150M consumer credit cards to identify which segments you're gaining market share with—and where competitors have the edge.

“PersonaLive's spend insights helped us to understand customers in a whole new capacity. It takes a lot of the guesswork out of the equation and gives us the ability to adapt our clients’ initiatives based on new truths that we otherwise would be blind to.”

David Monheit headshot.

David Monhait

Strategist Advisor & Partner, The Seaker Group

Under the Hood

PersonaLive is a multidimensional segmentation system built with organic consumer behavior from credit card transactions, mobile visits, and social media activity. No surveys—just real-world consumer behavior.

150M
Credit & Debit Cards
52M
Social Media Users
117M
Mobile Devices
281M
Individual Records
239k
Census Block Groups
80+
PersonaLive Segments
Educated Urbanites.
Sunset Boomers.
Wealthy Suburban Families.
Upper Suburban Diverse Families.
Urban Low Income.
Blue Collar Suburbs.
Young Professionals.
Exclusive Exburbs.

See PersonaLive In Action

Schedule a free 30-minute demo to get started.