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Tutorial

Mobile Visitation Segmentation

33 min
13
lessons

Learn how to identify who is visiting your location by applying segmentation to human movement data.

In this course, we show you how to combine human movement data with the PersonaLive segmentation system to unlock new customer insights. Identify what types of people are visiting your store, site, or tourist destination and personalize messaging for each customer set. Geotarget areas that over-index for your target audience and personalize ads based on their interests to optimize return on ad spend.

Course content is derived from a live webinar we gave in partnership with Near. Watch the full webinar.

Requirements:

  • PersonaLive License (Premium)
  • Visitation data for a specified POI (e.g. Near's Common Evening Location Report)
All lessons
Segmenting a Location’s Visitors
Segmenting a Location’s Visitors
Origins of Human Movement Data and PersonaLive Segmentation
1:10
Origins of Human Movement Data and PersonaLive Segmentation
How Human Movement Data Is Combined With Segmentation
1:17
How Human Movement Data Is Combined With Segmentation
The Human Movement Activation Suite
1:57
The Human Movement Activation Suite
Shopping Center Visitor Segmentation
5:10
Shopping Center Visitor Segmentation
Shopping Center Visitation Segmentation
Shopping Center Visitation Segmentation
Tenant Merchandising Strategy
3:14
Tenant Merchandising Strategy
Activating Digital Audiences for Events
2:14
Activating Digital Audiences for Events
Retailer Segmentation
Retailer Segmentation
Retail Segmentation Strategy
3:00
Retail Segmentation Strategy
Retail Audience Targeting
1:11
Retail Audience Targeting
Retail Ad Personalization
1:40
Retail Ad Personalization
Tourism Segmentation
Tourism Segmentation
Tourism Segmentation Strategy
3:30
Tourism Segmentation Strategy
Tourism Geotargeting
2:34
Tourism Geotargeting
Tourism Personalization
1:28
Tourism Personalization
Attraction Marketing
2:25
Attraction Marketing

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