Dataset Structure

The FollowGraph dataset provides scores at census block group level across 1000+ segments describing interests in influencers, brands, activities, and media via social media data.

Index Scores

These scores are an index where 100 is the national average. An index of 205 for the Fitness Enthusiasts segment means that the people in this particular block group are 2.05x to be Fitness Enthusiasts than the national average.