Dataset Structure

The GeoWeb dataset provides scores at census block group level across 1000+ segments describing web browsing behavior.

Index Scores

These scores are an index where 100 is the national average. An index of 205 for the Fitness Enthusiasts segment means that the devices in this particular block group are 2.05x to be used by Fitness Enthusiasts than the national average.

Timespan

Geoweb data is available at a 24 month aggregation, 12 month aggregation, and month by month.