Overview

Spatial.ai's FollowGraph dataset quantifies consumer interest in brands, influencers, media, and more using social media following data across thousands of unique variables.

Segments like Men's Style Readers, Smart City Followers, Beyonce Fans, and Surfing Enthusiasts are just a few examples from the variables included in this dataset.

Why use FollowGraph?

FollowGraph predicts likelihood to follow social media accounts. It does so really well and turns it into a geographic variable.

Few datasets can match FollowGraph's breadth of variables and straightforward approach to quantifying interests. Unlike traditional datasets, it is based on real behavioral data, not surveys. Further, the social media based approach creates an actionable set of variables that can help users map interests, guide marketing spend, generate audiencies, identify ideal locations, and more.

We want to highlight the incredible potential to use FollowGraph for targeted marketing, personalization, investment risk analysis, site selection, and more. FollowGraph, using AI based modeling, can do all of this effectively without compromising the privacy of individuals.

Sample Data

You can find sample data for this data at this link. Note the sample data is in census block group format (our standard geographic delivery format).

Coverage

This dataset is available across the entire USA.